Powering home teams everywhere

Event creative for Sobeys X NHL Heritage Classic Game. Designed the exterior of an activation trailer, menu board and additional social assets to promote the partnership between Sobeys and the NHL.

Art direction on set photographing the soups on ice, collaborated with a copywriter on deciding the headline for “Powering home teams everywhere” and “Serving up another classic” in relation to the Heritage classic game and the classic combo of a grilled cheese and tomato soup on a cold winter day.

 
 

Hockey Season Starts with Sobeys

Created this campaign from start to finish. Thought of a a fun way to bring partnership awareness to Sobeys and the NHL, and creating hype around the start of the hockey season.

Conceptualized, wrote copy, managed & directed this social campaign. Translated from social, to web, mobile, and in-store digital screens.