MADRI X SERGE IBAKA

MADRI SPANISH STYLE LAGER WAS LOOKING TO BRING SPANISH CULTURE TO CANADA. BECAUSE OUR TEAM AT THE CORE IS GROUNDED IN SPORTS, WE HAD A PERFECT PARTNERSHIP RIGHT IN OUR BACK POCKET. SERGE IBAKA, BEING HALF SPANISH AND A LOVER OF FOOD, ART AND CULTURE AND A FORMER TORONTO RAPTOR PLAYER, BELOVED BY TORONTO FANS, THE MATCH WAS PERFECT. WE CREATED A SERIES OF CONTENT VIDEOS OF SERGE IBAKA GOING AROUND THE CITY OF TORONTO TASTE-TESTING SPANISH STORES AND RESTAURANTS AND ULTIMATELY SHOWING FANS THAT TORONTO HAS A HUGE SPANISH INFLUENCE.