COORS LIGHT: HOME DECOORS

SUPERBOWL SEASON WAS APPROACHING. OUR TEAM NOTICED A COMMON ISSUE THAT ENCOUNTERS EVERY SUPERBOWL. WHEN YOU ARE HOSTING, OR ATTENDING A SUPERBOWL WATCH PARTY, THERE IS NEVER ENOUGH SEATING, OR YOU’RE STUCK BEHIND THE TALLEST PERSON IN THE ROOM, OR YOUR TV IS NOT IN THE IDEAL WATCHING AREA. WE GOT COORS LIGHT TO CREATE A LINE OF HOME DECOR THAT IS SO BRAND FORWARD….BECAUSE IT LITERALLY IS THE PRODUCT. EVERY CASE OF 6 TO 48 COMES WITH A DOUBLE USE. FROM A FOOT STOOL, TO A COFFEE TABLE TO AN ENTIRE BUILT COUCH. COORS LIGHT HAS GOT YOUR BACK THIS SUPERBOWL GAME. THIS CAMPAIGN WAS LAUNCHED WITH A SERIES OF WILDPOSTINGS, SOCIAL MEDIA, A HERO VIDEO, TO SHOWING UP AT THE INTERIOR DESIGN SHOW IN TORONTO. FROM THERE, WE PARTNERED WITH SUNDAYS FURNITURE AND TOOK OVER THE WINDOW DISPLAYS IN EACH STORE ACROSS TORONTO, CALGARY AND MONTREAL TO SHOW COORS LIGHT AS A REAL HOME FURNITURE ADDITION.