THE RAPTORS CELEBRATED THEIR 30TH ANNIVERSARY, AND COORS LIGHT AS A MAIN PARTNER WANTED TO COMMEMORATE THE RELATIONSHIP FOR OVER 30 YEARS.

OUR TEAM DESIGNED COORS LIGHT CANS BASED ON THE JERSEY DESIGNS FROM 3 MAIN ERAS OF THE TORONTO RAPTORS. THIS INCLUDED THE PURPLE JERSEY, FAMOUSLY WORN BY LEGENDARY VINCE CARTER, A BLACK JERSEY FROM THE 2000S YEARS AND THEN A CURRENT JERSEY DESIGN. FROM THE CAN DESIGNS CAME A TEASE CAMPAIGN LAUNCHED ON SOCIAL MEDIA, TO A HERO LAUNCH VIDEO SHOWING THE EVOLUTION OF THESE CANS. WE WORKED WITH GIMMICK, AN AUDIO HOUSE FROM MONTREAL TO PRODUCE AN ORIGINAL TRACK FOR THE VIDEO, INCORPORATING CLASS HIP HOP SOUNDS FROM THE 90S, 2000S AND PRESENT YEARS. FROM THERE WE CONTINUED THE HYPE WITH AN ANIMATED OOH DISPLAY AT YONGE & DUNDAS SQUARE AND PR PACKS THAT WERE DESIGNED LIKE A FROSTED SHOE BOX THAT WERE SENT TO CONTENT CREATORS.